Creativ Music Group Partners with Razorpay: Empowering Artists with Lightning-Fast Secure Payments
FOR IMMEDIATE RELEASE
Creativ Music Group, a premier provider of music distribution, marketing, and promotional services for independent artists, today announced a groundbreaking partnership with Razorpay, India's leading payment gateway and business banking platform. This collaboration will introduce innovative subscription models, partial payment options, and seamless integration of Razorpay checkout pages into Creativ Music Group's website, ensuring smooth and efficient transactions for artists worldwide.
Upcoming Features and Benefits
In the near future, independent artists using Creativ Music Group's services will gain access to flexible subscription plans for premium tools, allowing them to pay in installments and customize their engagement with marketing, distribution, and promotion offerings. Razorpay's robust payment infrastructure will ensure secure, efficient, and global transactions by offering several payment options and fast checkouts, supporting Creativ Music Group's mission to help artists retain full ownership of their music while expanding their reach. To date, Creativ Music Group has successfully distributed and charted over 200+ artists, demonstrating its proven track record in elevating independent talent to global success.
CEO's Perspective
"At Creativ Music Group, we are committed to removing barriers for independent artists and providing them with the tools they need to thrive," said Chris Callovar, Owner & CEO of Creativ Music Group. "Partnering with Razorpay allows us to offer cutting-edge payment solutions that ensure seamless transactions for all artists through a variety of payment options and fast checkouts. This integration will transform how artists handle their financial interactions, making it easier to build sustainable careers."
Overview of Razorpay
Razorpay, founded by IIT Roorkee alumni, specializes in revolutionizing money management for online businesses through developer-friendly APIs, hassle-free integration, and a suite of financial services. The platform enables merchants to accept and disburse payments securely, manage current accounts, automate payroll, and access working capital loans all from a single dashboard.
Key Offerings from Razorpay
Key highlights of Razorpay's offerings include:
Payment Gateway: Supports over 100 payment modes, including international cards from more than 200 countries, with PCI DSS Level 1 compliance.
RazorpayX: A comprehensive business banking platform for current accounts, automated payroll, vendor payments, and AI-powered multi-bank payouts.
Payment Products: Features such as Payment Pages, QR Codes, subscription management, and Magic Checkout tailored for e-commerce.
Dashboard: Centralized real-time analytics, settlements, and refund management.
Pricing and Operations
Razorpay's competitive pricing includes standard transaction fees of 2% for domestic payments and 1.5% to 3.5% for international ones, with merchant accounts activated within two days post-verification.
Leveraging Established Alliances
This partnership leverages Creativ Music Group's established alliances, including its collaboration with The Orchard/Sony Music, a top-ranked music distribution company with presence in 45 global markets and strategic ties with digital retailers and performance rights societies. Together, these efforts ensure artists achieve maximum visibility and earnings across industry verticals.
Vision for the Future
"By integrating Razorpay's advanced technology, we're not just facilitating payments; we're creating a more accessible ecosystem for music creators worldwide," added Chris Callovar. "Artists can now focus on their craft while we handle the business side with efficiency and innovation."
Rollout Timeline
The rollout of subscription models, partial payments, and Razorpay-integrated checkouts is slated for the coming months, promising to elevate the independent music landscape.
About Creativ Music Group
Creativ Music Group, operating under Push Global Entertainment LLC, is dedicated to supporting independent artists through premium music distribution, marketing, and promotional services. From playlist pitching and music video distribution to press features and digital advertising, the company offers a full suite of tools to help artists grow their fanbase and revenue while retaining full music ownership. Proudly partnered with The Orchard/Sony Music, Creativ Music Group maximizes global reach through strategic alliances with digital retailers and performance rights societies.
About Razorpay
Razorpay is a fintech leader transforming payments and banking for businesses. Offering clean APIs for seamless integration, Razorpay enables fast, affordable, and secure payment acceptance and disbursal, along with business banking features like current accounts, automated payouts, and working capital loans. Trusted by merchants, e-commerce platforms, schools, and more, Razorpay streamlines financial processes to accelerate business growth.
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